01 Apr
Posted by Brian Anderson as Finance Help
The Brazilian unit of Canadian IT service management consulting firm Pink Elephant expects to open offices this year in the country’s southern and northeastern regions, the division’s general director, Clebert Mattos, told BNamericas.
Pink Elephant Brasil has previously considered establishing partnerships to penetrate both regions, but growing demand for consulting and training has caused the division to shift strategies.
“We’re specifically seeing demand from manufacturing, food and beverage and textile. There are a large number of clients, but a shortage of suppliers,” he said.
Mattos said Pink Elephant will most likely unveil the offices during the second half of the year. The division has decided to use the city of Curitiba as its operational base in the south, but is still evaluating where to open an office in the northeast.
GOVT SLOWDOWN
The government has ratcheted up investments in recent years, with public sector efforts to adhere to Cobit standards representing a significant growth area for Pink Elephant Brasil. The company’s consulting area is geared towards helping clients adopt technological processes.
Still, Mattos acknowledged that legislation limiting public sector investments will hit the unit’s top line in that vertical market during the short term.
“The elections will reign in some of our focus on the government sector,” he said. “During the next two months, we expect to see projects dropping off.”
Pink Elephant Brasil expects revenues to increase 10% this year, the executive added.
Pink Elephant has four lines of business: IT consulting, education, event planning for conference calls and online solutions. The company established operations in Brazil in 2005, and has since grown its client base to 120 companies, the majority of which are large and medium-sized firms.
The division, which has offices in São Paulo, saw revenues creep up 3% last year, with consulting accounting for 70% of total sales. Clients include ISP and telecoms operator GVT as well as the São Paulo state finance ministry.
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