Australian software company Mincom will expand its Latin American focus to cover more asset-intensive industries, with the most promising business opportunities in mining and oil and gas, the company’s chief strategy officer and executive VP for corporate development & marketing, Jennifer Tejada, told BNamericas.

Whereas Mincom has traditionally specialized in mining sector projects, the company is now seeking to extend its offering in the oil and gas, defense and energy markets.

Companies in those industries are grappling with worker deployment management, inventory management and the procure-to-pay cycle. Mincom is seeing opportunities in the application of technology to assure operational continuity in those industries, Tejada said, making special note of mining.

“In mining, it’s all about having the critical parts ready just in case something goes down,” she said. “If your one dragline in a major mine goes down, your business can tank very quickly. There’s a different level of criticality associated with keeping those assets up and running.”

Meanwhile, oil and gas stands out for its technology use in asset management, mobility and operational management.

Tejada said solutions from global technology giants are more designed for office use, arguing that their technology does not account for factors like remoteness, safety and more extreme conditions facing industries such as mining, defense and energy.

“A lot of mine sites are in remote and developing regions and, in a defense perspective, troops are out and deployed. Electrical grids are not in the middle of cities,” she said.

Geographically, Mincom will be focusing its efforts in Chile, Colombia, Brazil, Mexico and Peru. The company will be looking to market its asset management, intelligent mining suite and mobility solutions.

Existing clients in these target markets include Colombian state oil company Ecopetrol (NYSE: EC) and Chile’s navy.

Mincom’s Latin America president, Gary Poole, told BNamericas last January that the mining sector accounts for 80% of the company’s regional revenues.

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