Canadian IT service management consulting firm Pink Elephant will open an office in Colombia during the second quarter, thus establishing a direct presence in the Andean region, the director of Pink Elephant Mexico, José Manuel Flores, told BNamericas.

IT consulting opportunities in the banking, telecommunications and, in particular, the government sector drove Pink Elephant to open the facility, which will coordinate operations in Peru, Colombia, Venezuela, Bolivia and Ecuador.

The IT consulting offer, which has traditionally represented 40-45% of Pink Elephant’s Latin America sales, is geared towards helping clients adopt technological processes.

Other priorities include consolidating the company’s Chile office, using Pink Elephant’s Mexico office to coordinate expansion into Spain and also tapping public sector business opportunities in the Mexican market.

“The [Mexican] government is making a large effort,” Flores said. “This is still not official, but we’ve heard from a very good source that the government will be releasing a document with new norms based on best practices and that it will stipulate that all government institutions will have to follow those standards.”

Pink Elephant expects its overall Latin American revenues to increase 40% this year, as IT consulting contracts pick up and the company sees higher returns from its regional expansion.

Pink Elephant has four lines of business: IT consulting, education, event planning for conference calls and online solutions. The company saw its Latin American revenues increase nearly 10% in US dollar terms and 20% in local currency last year.

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