Shishi clothing over the past paste someone else’s card, and now began to have reversed this situation, a group of foreign enterprises have become the lions of the OEM firms are the backbone of service. It is understood that a number of key enterprises in local SMEs in addition to providing production orders, he also made the rational use of productive resources outside the province for their own processing, there are already more than 20 Foreign companies began to do lions brand “OEM processing “and lions of the company tasted the sweetness of someone else for their own foundry.

Wei Lanxi doing a good job pants, based on the brand last year with the British team have created a “Jim” high-end men’s brands. After a period of marketing, operational, brand men stopped a foot in the domestic market, and has a large number of agency stores and the franchisee. Do open market after the substantial increase in production tasks, while attracting a lot of foreign firms coming to ask for OEM service. After a rigorous inspection and selection, at present, have been identified in Jiangxi and Anhui provinces and cities in 13 enterprises as more than 20 manufacturing partners. Yesterday, the city of textile and apparel trade associations relevant person in charge a little early one calculation, the current Shishi Wei Lanxi, love Oldenburg, Emperor card, the Western Regions camels, wolves and other key business challenges, there are several OEM processors, the number of no less than 200. These processing partners are in the surrounding provinces and cities, some far away from the sale of Fujian circle. Shishi enterprise an order, to strengthen the quality and production control, product sales directly to foreign markets, but also saving a round-trip travel expenses.

Shishi key brands to find someone to “foundry”, is based on the premise of the operation of a successful brand, and integrated into the “two out” and “dumbbell” a new model. Edenbo ring Men’s done consistently in recent years, the brand, their clothes in the domestic market share continues to expand the terminal. In order to meet the development needs of the new apparel brand, the company’s priority to product development and brand operation, there is a conscious part of the development of production partners, will be a lot of orders to the province, with strength and reputable manufacturers to do their own focus R & D and end markets do a good job, and gradually embark on an international brand operation of the road; Emperor brand men vigorously in recent years, the brand operation, gathering professionals innovative brands, the operation of the brand, the choice of international concern and helped win the men’s boutique brand, the sales outlets so that the terminal velocity by 60%. The company has also adopted a “two out” brand operating strategy, currently the company’s headquarters has set up a research and development companies and marketing companies, and has more than 10 local or around the OEM processing enterprises.

“Create a group to let others branded OEM, this is a dream Shishi clothing, but also the general trend of development.” Yesterday, the city Cai

Dongsheng, president of Textile and Apparel Association, say so. In his view, coastal land, labor and other resources, higher costs, the lions enterprises should further speed up the upgrading of the industrial level, using more than 20 years accumulated a complete industrial chain advantage, added value and to improve their clothing, and create a number of brands to attract powerful enterprises in the field processing, and let other people to back their contract, and get down to business and industry to promote the transformation.

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